Leadership
Meet the founders
Driven by a mission to help every hospitality worker arrive at excellence.
Alan Garcia
CEO & Co-Founder
Restaurant entrepreneur and customer experience expert with over twenty years in hospitality and tourism. As founder of Casa Santiago in Honduras, Alan brings firsthand operational insight into what it takes to deliver exceptional service at scale. His career spans destination and service marketing, lodging and restaurant operations, and economic development — driving sustainable growth by bridging government agencies and private sector stakeholders to strengthen Honduras's tourism sector. A former Marketing Director at the Honduras Tourism Institute, he brings deep expertise in brand positioning, digital strategy, and strategic partnerships. Alan remains a committed academic, continuously researching and applying industry best practices to push the standard of hospitality forward.
Efrain Gutierrez
CFO & Co-Founder
Experienced Operational and Financial Executive with more than 8 years of franchise operations leadership across Central America and the Caribbean. Expert in financial planning and strategy, project management, and development initiatives, with a strong track record of scaling operations and driving sustainable growth. Successfully led the introduction and expansion of the Chuck E. Cheese franchise in Honduras, El Salvador & DR — overseeing strategic planning, KPI development, budget execution, and ROI tracking. Directed integrated marketing communications efforts focused on brand positioning, database marketing, digital strategy, and customer relationship management — championing brand growth while expanding the customer base and achieving measurable performance objectives.
Rigoberto Funes
CTO & Co-Founder
Technology executive with over ten years of leadership in digital transformation, data strategy, and IT operations within the Consumer Packaged Goods industry. Proven track record of driving cloud adoption, automation, and data-driven decision-making to enable scalable, always-on business operations. As former CIO at Corporación Dinant, he led large-scale technology initiatives across Central America and the Caribbean, transforming IT into a strategic business partner. His expertise spans enterprise systems, cloud infrastructure, business intelligence, and process optimization — consistently delivering innovation and measurable business impact.